Last Updated: January 12. 2009 8:21PM UAE / January 12. 2009 4:21PM GMT
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Construction will begin this year on a US$85 million (Dh312.2m) polo resort and hotel in Morocco developed by Saudi-based SIAMA, a subsidiary of Azmi Abdelhadi Group in Marrakech. At a time when companies worldwide are being conservative in their investments, particularly in the luxury market, Ammar Abdelhadi, the general manager of SIAMA, said the company could save up to 30 per cent on costs if construction began this year. “This is the perfect time for developers to be working on projects because the cost of building materials has dropped dramatically because of the economic slowdown.”
Scheduled to open in 2011 and spread over 40 hectares, the Jnan Amar Polo Retreat is being promoted as an exclusive polo and spa retreat.“Given the fact that the resort will be open by 2011, we are hoping the hospitality market will have picked up by then and, as they say, when there is a risk there will be returns,” said Mr Abdelhadi.Jnan Amar will have a hotel and villas set around a lake and a polo field.
“Developing a golf course was not something we wanted to do because so many other developers have done that, and we really wanted to target a niche market with this polo resort,” said Mr Abdelhadi.The luxury 60-room hotel will include two presidential suites and 16 private villas, and be managed by the Dubai-based Emaar Hospitality Group under the The Address Hotels + Resorts brand.“This is the first management contract that the The Address Hotels + Resorts has won internationally, and as part of our strategy we are looking to further expand the brand to cities such as London and Shanghai,” said Marc Dardenne, the chief executive of Emaar Hospitality Group.
Given the fact that the hotel brand is only three months old, Mr Dardenne admitted that would be a challenge, but one the group could handle.Several specialist food and beverage amenities are also being planned for the Marrakech property, in addition to a large ballroom and a business lounge. There will also be a range of leisure facilities including a golf driving range, all of which will be managed by Emaar Hospitality Group.
The hotel operator has already opened The Address in Downtown Burj Dubai and later this year is due to open The Address, Dubai Mall and The Address, Dubai Marina.
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Construction will begin this year on a US$85 million (Dh312.2m) polo resort and hotel in Morocco developed by Saudi-based SIAMA, a subsidiary of Azmi Abdelhadi Group in Marrakech. At a time when companies worldwide are being conservative in their investments, particularly in the luxury market, Ammar Abdelhadi, the general manager of SIAMA, said the company could save up to 30 per cent on costs if construction began this year. “This is the perfect time for developers to be working on projects because the cost of building materials has dropped dramatically because of the economic slowdown.”
Scheduled to open in 2011 and spread over 40 hectares, the Jnan Amar Polo Retreat is being promoted as an exclusive polo and spa retreat.“Given the fact that the resort will be open by 2011, we are hoping the hospitality market will have picked up by then and, as they say, when there is a risk there will be returns,” said Mr Abdelhadi.Jnan Amar will have a hotel and villas set around a lake and a polo field.
“Developing a golf course was not something we wanted to do because so many other developers have done that, and we really wanted to target a niche market with this polo resort,” said Mr Abdelhadi.The luxury 60-room hotel will include two presidential suites and 16 private villas, and be managed by the Dubai-based Emaar Hospitality Group under the The Address Hotels + Resorts brand.“This is the first management contract that the The Address Hotels + Resorts has won internationally, and as part of our strategy we are looking to further expand the brand to cities such as London and Shanghai,” said Marc Dardenne, the chief executive of Emaar Hospitality Group.
Given the fact that the hotel brand is only three months old, Mr Dardenne admitted that would be a challenge, but one the group could handle.Several specialist food and beverage amenities are also being planned for the Marrakech property, in addition to a large ballroom and a business lounge. There will also be a range of leisure facilities including a golf driving range, all of which will be managed by Emaar Hospitality Group.
The hotel operator has already opened The Address in Downtown Burj Dubai and later this year is due to open The Address, Dubai Mall and The Address, Dubai Marina.
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